Giving the Right Information
The most important thing to remember when you have multiple locations is that the person searching for your business or service needs to have the right information in order for any strategy to work. Making sure you have accurate information no matter which location is vital to the success of your SEO campaign.
Location Pages
One way to make sure people have accurate information is to start creating location pages. DO NOT put all of your business information on one location page. You want to have a unique page for each business location. This will make your individual locations easier to find, and ensure that your local SEO strategy does not suffer simply because you are trying to rank for more than one area.
Make sure that the content for each location page is unique. Don’t use one format for each page. Instead, highlight the unique qualities of that location and gear it toward that specific audience. Testimonials about the location are a great way to differentiate if you are stuck!
Stay Consistent
Make sure you are regularly managing your listings. This means your directories, such as Yelp, Yahoo, and even your niche directories, such as WeddingWire. You need to make sure your locations are listed and that there is consistency across the board. Search engines will look for suspicious behavior, and something as simple as the wrong phone number on one of your listings can create an inconsistency that will get you penalized on search engine results.
Google My Business
Verified Google My Business accounts are ahead of the game when it comes to ranking. Make sure that you are optimizing and spending time and effort on creating your business accounts. Pictures, unique content, and proper listing information will help you to properly utilize this platform. Once you are able to verify your address, you will also have a local advantage over unverified businesses.
