Tools to Help You Build Your Local SEO Strategy

Local SEO Strategy is Made Simple with These Tools

Google Analytics GEO

With the Geo tool in google analytics, you can quickly determine what areas your site and your competitors’ sites are ranking for.  This is an extremely valuable tool, especially for those getting started in local SEO.  You could find that you or your competitor are ranking for an area you hadn’t thought to target, or, if you know there is a need for your service in a specific area and you are not ranking there, you can create a strategy to start focusing on ranking in that location. 

Price:  Basic version is free.

Bright Local

 

BrightLocal gives you a number of tools and features to help you with your local SEO strategy. You can compare and get data on your organic and local searches in your area, as well as create customized sales reports.  You can run audits on Google Local and Google Analytics, and even integrate your social media for better tracking.  Multiple locations?  No problem, you can run reports on them all.

 

Price:   $29 – $79/month

 

Moz Local

 

 

One of the most important factors in Local SEO is accurate data.  Checking all of your data manually on a regular basis would take forever, which is why MozLocal has a tool to keep you up to date.  You can find outdated data and automatically update it.  MozLocal will even fill in missing data and remove duplicate listings for you.  If you’re wondering where you stand after all these updates, you can also run reports and trackers to see your most recent status and ranking. 

Price:  $9 – $21/month

 

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